Meet Natalia

What’s a typical day like for you?

As a Digital Marketing Associate, my role involves establishing, developing, and managing our digital marketing initiatives. It’s hard to describe a typical day as no two days are ever the same -  I’m sure fellow marketers can relate! My work ranges from creating social media content, improving website user experience to launching new ad campaigns and optimising SEO. Regardless of the task, my focus is always on increasing brand awareness, driving website traffic, and generating leads.

What are some of the most exciting projects you’ve worked on so far?

We kicked off 2024 with the launch of our new Low Carbon and Renewables sector. This project was my first major undertaking and involved creating a dedicated section on the website and promotional strategy, including social media content, paid ads, email campaigns, and PR.

The second project was the biggest yet and it involved creating a Job board portal within our website and integrating it with our new CRM. Being responsible for the delivery and success of this project was hugely rewarding and gave me the opportunity to gain new experience and confidence. It was amazing being able to see my ideas come to life and have such huge impact on company-wide processes.

What is the most challenging part of your job, and how do you handle it?

Initially, my biggest challenge was knowing how to communicate effectively with different audiences across various sectors of the energy industry, such as our geoscience versus the drilling and wells community. Each audience has distinctive characteristics due to the highly technical and specialised nature of their work, requiring tailored communication. Over time, I’ve gained a lot of knowledge, and it has become much easier to ensure all content is relevant foreach group.

Juggling multiple marketing tasks simultaneously is another demanding aspect of my role. From coordinating campaigns and creating content to managing social media and analysing data, there’s always a lot to think about. I always focus on what will have the biggest impact and keep us moving toward our goals. Handling numerous marketing projects at the same time can feel like a rollercoaster ride, but I’ve learned to enjoy every twist and turn.

What’s a piece of advice you’d pass onto someone who wants to get into marketing?

Get work experience as soon as possible. Marketing is very competitive, and a degree alone often isn’t enough. Find a mentor, make connections, and reach out on LinkedIn. You’d be surprised how helpful people can be. Remember, everyone started somewhere.

What’s the best piece of advice you’ve ever been given?

“What’s for you won’t go by you.”

Sometimes things don’t go to plan, but I’ve often found that things turnout even better later on. Have faith, and what’s meant to be will be.

How do you balance your professional and personal life?

Balancing my professional and personal life requires a combination of effective time management, setting clear boundaries, and prioritising self-care. I make sure to organise my work tasks with detailed planning and set realistic goals to stay on track (love a to-do list!).

I always take my much-needed lunch break and go to the gym or for a walk to stay motivated and avoid the post-lunch slump.

What do you get up to when you are not working?

Outside of work, I enjoy staying active, and discovering new places in and around Edinburgh. Despite living here for eight years, there are still spots like Jupiter Artland for example, that are still on my list to explore. Depending if I am in my introverted or extroverted mood at the time, you will either find me hanging out with friends and family, or hibernating at home with a takeaway and Netflix. Or better yet, DIY-ing or planning my next trip abroad!